Solutions from the Portfolio

Expand referrals through events

How can I multiply referral sources from healthcare professionals, employers, and payer audiences?

Corporate Speakers Program
We start by researching groups of executives and healthcare professionals. We help you to identify places where these people meet and plan how to communicate with them. We may suggest starting with a corporate speakers program. Next steps include cultivating speaker talent, identifying topics to promote, conducting speaker placement, and establishing a maximization strategy that converts relationships into referrals.

Showcase thought leadership

My company has enlightened and articulate executives anxious to demonstrate Big Idea thought leadership. How can we achieve that?

Here are four ways to put together a real tour de force—

The Branded Event
Initiate an annual interdisciplinary conference on a timely issue, explored by leading experts, ethicists, and scholars on the social, political, economic, medical, and ethical values associated with a healthcare or medical issue.

Traveling Exhibit
Design and strategically schedule a touring exhibition that extends the life of your branded event. The findings of the conference can be visually presented. Duplicate the exhibit and house it in spaces where your key business, professional, and even public audiences can view it one or more times. For example, if you are a medical device company, set up the exhibition in the public spaces of academic medical centers in key cities. Build a special event around its opening. Create a lecture series to present and discuss the issues and outcomes raised at your conference.

Corporate Speakers Program
Systematically mobilize top-through-senior-level management to appear before patient advocacy groups, research and academic circles. Attract major press coverage and public awareness of your company's R&D.

Sales Force Leadership
Take it to the front lines. Enhance physician education, to help providers deliver more humane care to patients, such as those undergoing cancer treatment. They key is to replicate a quality program and make it available to all of your accounts around the country. We'd help you find the best combination of communications vehicles to make the program easily accessible to physicians through company sales reps and managers.

Reach healthcare decision makers and influencers through a webinar

How do I maximize a breakthrough industry case study?

Webinar and Its Distribution
We look for the core concept in the case study and may recruit an industry leader as moderator, then plan, script, and shape the overall agenda for an Internet-hosted seminar for selected individual decision makers. You may have a targeted list that you regularly market to ready to use. Your event is promoted as a noncommercial educational initiative, to inform decision makers on the successful application of your product or service. Your customer provides the endorsement. Then we work on wider distribution with related industry and corporate organizations to host the recorded program one or more times for their own members or employees.

Reinforce branding and generate new business for a merged entity.

Our organization is comprised of more than dozen business units. How do we cross-sell services between the companies? How do we increase new business awareness throughout our organization?

Corporate Speakers Program
Think about branding such an initiative in its own right. Establish it as a systematic way to cross-sell services, to keep your organization's premium brand status uppermost in existing clients’ and prospective clients’ minds. Become known in the industry for problem-solving though speaker engagements at qualified industry events. Use internal communications to share the sucess of the corporate speakers program throughout the organization. Generate leads, build relationships, and cultivate new talent by having an intentional plan laying out how you will handle all the steps. Make it a high profile activity that up-and-coming employees will want to contribute to and participate in as part of their professional development and advancement.